Scientific research

The field of data analytics is rapidly evolving alongside advances in technologies such as AI and machine learning. There are many valuable resources online that can help you stay up-to-date with the industry — from news sites, industry analysis, and the latest scientific research.

Web analytics is the process of analyzing the behavior of visitors to a website. This involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as webpages, images and videos. Data collected through web analytics may include traffic sources, referring sites, page views, paths taken and conversion rates. The compiled data often forms a part of customer relationship management analytics (CRM analytics) to facilitate and streamline better business decisions.