Reach new customers : Make your brand and products stand out with engaging creative formats.
Sell your products with efficiency : By using keywords to appear in relevant shopping results, you can engage shoppers who have yet to discover your brand.
No up-front : Pricing is cost-per-click, meaning you pay only when a shopper clicks on your ad.
Start small : You can increase your ad spend as you see your sales increase.
Set your own budget : Why Most Advertisers are Getting it Wrong ?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.